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I'm a Creative Strategy Lead & Copywriter, with an LLC—Deep Cuts—for fractional services, and with a human name (hi, I'm Eric!) for full-time roles. Let's team up to win through insights-driven, transformative brand stories.

About

10+ years leading Creative Strategy & Copywriting in-house for major media brands, including:

Deep Cuts is me, Eric Blumenfeld, the guy behind all the above. Short of embarking on a promising rap career, I figured this was my one shot at adopting a defining pseudonym.

After honing my skills through over a decade as in-house Creative Strategy Director, I’ve taken my show on the road, offering fractional creative strategy services like brand partner campaign ideation, client proposals—RFP responses + proactive pitches—and copywriting projects.

“Deep Cuts” are niche references that instantly connect those in-the-know. I work hand-in-hand with your sales team to craft resonant brand stories and persuasive client proposals that instantly connect your clients, your brand and your audience as the in-the-know group, through narratives featuring shared passion points, values and references—at a fraction of the cost of a full-time creative strategist.