Disney castles + jigsaw puzzles = the perfect night in
Ravensburger, the leader in the European jigsaw puzzle market, was set to launch their new Disney Castle line of puzzles and was looking for a partner to promote them. I conceived and wrote two concepts that promote the puzzles within a larger story of millennial freetime vibe shifts away from ragers, and towards more relaxed, “lofi” endeavors.
RAVENSBURGER CUSTOM INTERACTIVE QUIZ ON POPSUGAR
In keeping with the “lofi” theme, I designed a fun, immersive article concept as a quiz, where readers could engage with both the POPSUGAR and Ravensburger brands to find their ideal way to unwind – all of which included puzzling and a vibe alignment with certain Disney Princesses. Each answer also offered a clickable link and call to action to shop for their next Ravensburger puzzle, featuring the Disney Castle collection.
