During pride month, there’s only one rainbow that matters
SKITTLES CONCEPT, PITCH & EXECUTION
Skittles, to continue its annual Pride celebration (begun in 2020), was seeking a partner that could promote its celebratory and inclusive messaging naturally, without any semblance of corporate cause-pandering. So, we designed a program to allow Skittles to take a back seat and “give away” their rainbow to honor and spotlight brilliant and inspirational members of the LGBTQ+ community across NowThis digital and social platforms.
SKITTLES CUSTOM VIDEOS/IGS ON NOWTHIS
Our custom videos and Instagram story shined a light on, and passed the mic to, three beautiful and talented creators in the LGBTQ+ community. They’ve built their own loyal followings, and Thrillist and Skittles simply sought to help them amplify their crucial messages of love, understanding, acceptance and authentic living.
Custom Videos:
- Kat Blaque // I only have the live link, not the original video files
- Wang Newton // Same here
Custom Instagram Story:
