As your all-around skincare experts, allow us to introduce… dermaplaning!
Schick sought to both normalize at-home dermaplaning, while promoting their dermaplaning wand as the tool consumers should trust and consider for both their morning and night skincare routines. Following the initial sale and discussions with the client, I adjusted several concepts and re-wrote the pitch for our official project kickoff call, leading to client approval. I then ran point as the client-facing account manager, which included both guiding the creative builds and writing/editing scripts and social copy across the campaign.
SCHICK HYDROSILK DIGITAL HUB & VIDEOS ON POPSUGAR
We created an always-on hub that featured talent-hosted custom skincare routine videos, an easy-to-follow dermaplaning tutorial, and a content desk that featured 25+ editorial articles. Each article was curated with thematic alignment for Schick, to allow them to own not only the dermaplaning conversation on POPSUGAR, but also that of the entire beauty topic.
