Zelle doesn’t simply allow you to send money – it empowers all of your group travel and gifting desires

Zelle was looking to pivot their brand narrative, to showcase that they are not simply a money-sharing tool, but are instead an ideal enabler of group travel and gifting. I tagteamed this pitch with another Creative Strategy Director, and we conceived and wrote the pitch for a large-scale, always-on program combining Vox Media editorial and custom content, allowing Zelle to own both the group travel and gifting conversations across New York Magazine and Thrillist.

ZELLE WANDER TOGETHER CONTENT DESK ON THRILLIST

We created a Thrillist microsite to house 30+ articles, all of which were curated to align with Zelle’s priority themes and featured guidance from a dedicated Thrillist editor on myriad aspects of group travel adventures.

Editorial Website:

ZELLE UNWRITTEN RULE OF GIFTING ARTICLE ON NY MAG

I conceived and wrote up this concept, leading to this featured custom article on New York Magazine. Unlike our content desk, which featured fully editorial pieces and, therefore, could only be thematically aligned, this article was fully customized and directly promoted Zelle’s utility as the perfect money-gifting tool.

Custom Article:

ZELLE PITCH DECK