Teremana stands apart from the (many) other tequilas – And And And And I’m I’m And And
TEREMANA CONCEPT & PITCH
This now-premier tequila brand, founded by Dwayne Johnson (yes, that Dwayne Johnson), wanted to set itself apart from the many spirit options on the market by showcasing its craft-focused, and compassionately human, backstory. The team designed a brilliant program to give back to our favorite bartenders, and Teremana requested one more piece to sell it through. I created and wrote the concept for an additional article, which resulted in Teremana’s first ever spend with Vox Media.
TEREMANA CUSTOM ARTICLE ON EATER
I wrote the concept for this article to complement the larger program, and provide the compelling backstory and a fascinating peek into the great care that its attentive people put into the crafting of this special tequila.
Custom Article:
