AT&T aimed to connect—and achieve high brand affinity— with its target Hispanic youth audience through the lens of this demographic’s most beloved sport.

AT&T partnered with Footballco to leverage our extensive and high-impact coverage of Leagues Cup 2024 in order to effectively engage both English and Spanish-speaking soccer fans around the tournament. I conceived and wrote up a 360 campaign that allowed the brand to seamlessly integrate across site and social, and deliver AT&T’s brand messaging directly to their target audience.

CUSTOM SOCIAL

Leveraging our popular ‘fan-led video’ format, we teamed up with the hosts of ‘The Give N Go’ to create four custom, fully-integrated social media pieces.

These collaborations connected the AT&T’s target audience with GOAL’s dedicated fan base. The videos highlighted fans at Leagues Cup matches, providing both timely and engaging content featuring visual and verbal brand messaging.

Custom Posts (I’m working on getting the original files):

• https://www.instagram.com/p/C-GSCVQShIA/
• https://www.instagram.com/p/C-DzLYVyjGw/

Pitch Deck & Campaign Wrap: The company changed the files, so I’m working on getting these for you.